Questions & Answers

Read the most common questions we receive about AI, AEO, the click-free web, and Kaistone.

• What is AEO?

  AEO stands for ‘Answer Engine Optimization’ and is about strengthening the presence of your digital channels in chatbots, e.g., ChatGPT. It is sometimes also referred to as GEO.

  Read more about AEO

• Why is AOE important?

  With new technology come new demands. The way people use the internet is changing, with more and more moving from traditional Googling to asking their AI and receiving direct answers.

  This means it is increasingly important for companies that have previously relied on SEO (search engine optimization) to take action to be visible where their customers are.

  Read more about why AEO is important

• What is meant by the click-free web?

  The click-free web is a lighthearted term used to describe how our behavioral habits in the digital world are changing.

  Not only have we moved away from just searching and clicking on various suggestions, but we are now asking questions and getting answers—and also seeing how this affects our decision-making processes. Click-free.

  Read more about the click-free web

• What does an AEO analysis consist of?

  An AEO analysis from us can be divided into three parts.

  The Technical Analysis
  Here we look at how your digital presence measures up against the technical parameters that increase the chance of appearing on an answer engine (e.g., ChatGPT). Just like with SEO, there are certain basic technical requirements that need to be met.

  Your Content
  What does your content look like, and how does it relate to how people use answer engines? Is it formatted and phrased in a way that increases the chances of being picked up?

  Beyond Your Own Website
  Do you make ripples in the water? Is your content or references to your content visible on other digital platforms?

  Book an AEO Analysis

• How much does it cost?

  Our mini-analysis is automated and completely free to do. It can give you an initial idea of how your company fares among answer engines.

  Do a Mini AEO Analysis

  After that comes our more comprehensive analysis with recommended actions. It costs 7,500 SEK and provides a clear picture of what needs to be addressed. After that, it’s entirely up to you whether you want to proceed with us, someone else, or not at all.

  If you then choose to continue with action work with us, it is more customized from situation to situation and handled via a quote.

  Book an AEO Analysis

• What actions/measures do you take?

  Every situation is unique. However, there are certain needs we see often, especially on the technical side. To some extent, the actions are similar to those used in SEO, but AEO doesn’t work exactly the same way. You could say that most websites have the door slightly ajar when answer engines come knocking. We make sure the welcome mat is out and the door is wide open.

  Once the basic technical requirements are met, we move on and focus on the content. This is where the difference between answer engines (AI) and search engines (Google, Bing, etc.) becomes much clearer. Answer engines have a completely different approach to absorbing information—not just based on how they work, but also on how they are used.

  Then, when a website meets both the technical and content-related requirements, ongoing work can begin. Just like with SEO, it is important to keep a website up to date and capture more and new ways for answer engines to find it.

  Contact us

• Can I attend a lecture?

  Most of the time, our lectures and workshops are part of the work we do with our clients. But sometimes we hold lectures and workshops in more open forums. So if you are interested in learning more about AI and AEO, get in touch with us, or add us on LinkedIn so you don’t miss an opportunity like this.

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• What is LLM?

  LLM stands for ‘Large Language Model,’ and it is the type of AI that most of us interact with the most. Popular answer engines like ChatGPT, Perplexity, and Claude fall into this category. This is the type of AI that AEO work is focused on.

• What is MCP?

  MCP, or ‘Model Context Protocol,’ is, in simple terms, a way to connect an AI with another system. This is something most of us don’t need to think about. But as part of an enterprise solution, it can be extremely powerful.

• Who are Kaistone?

  Kaistone was founded on the insight that the web is changing. AI is here to stay (for better or worse), and what it actually means in the long term, no one can honestly say.

  What we can already see, however, is a change in user behavior—a change that is only growing, and at a rapid pace. Two years ago, 0% of Swedes used AI regularly. Now it is close to 40%.

  AI is also relatively young. It develops, updates, and evolves at a rapid pace. New truths can emerge from one day to the next. One example is how various e-commerce solutions are now starting to integrate directly into answer engines.

  We help both small and large companies become better at navigating the digital map that is being redrawn.

  Contact us